I got an email in my Inbox this morning from Wiley-Blackwell, publishers of all sorts of books. I'm on some mailing list they have and get these periodically -- it's basically an ad for news books. I don't mind it, because I love any and all forms of books.
Including eBooks.
Typically, the actual content of these ads don't interest me enough to click through, but this one caught my eye. So I clicked. I salivated over the Description. I drooled over the Table of Contents.I frowned at the price tag. And then I saw this:
Other Available Formats: Adobe
E-Book
I cheered! I clicked! I had a small myocardial infarction at the price of the E-Book -- which was the same as the fucking hard copy!!!
What. The. Hell.
Seriously?? You're going to charge me $45 for a fucking computer file?? GET WITH THE PROGRAM, PEOPLE!!!
It costs you almost nothing to produce a PDF file. Yes, OK -- you have to recover the cost of setting it up, etc., but once it's set up you don't have to pay for paper, ink, and printing machines to print it. You don't have to pay to ship it to a retailer. You don't even have to pay to ship it to me directly! At least give me a friggin' discount!!!
Arrgh! It's no wonder the major players in the publishing industry are spiraling the drain -- with attitudes like this, they deserve to.
There. I have spoken.
